As part of its response, Facebook CEO Mark Zuckerberg published a 6,000-word note in February 2017 outlining how the social network would improve by focusing on supporting and creating safe communities. presidential election.Īt the time, the company was under fire for not doing more to prevent the spread of fake news and misinformation. "Facebook groups are a great way for people to customize their social media experience by connecting with other people with similar interests and needs," said Hugo Cesar, who is an admin of " Bay Area Conscious Community Housing Board" a group that is used by more than 71,600 users to find housing in the San Francisco Bay Area.įacebook began shift its emphasis away from the News Feed and toward groups following the 2016 U.S. "It's keeping users on the site longer and providing rich, harvestable data for Facebook and its advertisers." "The growth in focus on groups is strategic and well designed," said Daniel Newman, principal analyst at Futurum Research, which focuses on digital technology. (The company determines "meaningful" through surveys and by seeing how they engage in those groups, such as whether they have friends there and how much they interact with people in them.) In April 2019, Facebook said that there were more than 400 million people in groups that they find meaningful.
Although Facebook does not share detailed statistics about how users are spending time on the site, groups give people a new reason to check the site regularly.
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